When my brother Stephen and I started Pedors in 1997 we had no idea that it would take off the way it did but looking back it is easy to see why. Patients and practitioners were crying out for lightweight, easy to fit, machine washable, orthotic friendly shoes in multiple sizes for people with diabetes, arthritis, corns, bunions, hammertoes, PVD, Lymphedema and more. All that was available at the time were heavy leather shoes that were low on functionality and features and were difficult (and costly) to customize. Then we showed up with a revolutionary idea.
The first trade-shows we attended with our prototypes were a strong indicator of things to come, but as two young guys from the UK, we didn’t really appreciate the speed with which of we would scale.
Over the past 18-20 years many companies have “borrowed” our designs and concepts and put their own branding on them. They say that imitation is the most sincere form of flattery, but at times, it is a bitter pill to swallow. I think that it is better for the marketplace if the customer has a varied choice from different manufacturers who have different approaches to similar problems. That way the customer can find a shoe that meets and hopefully exceeds their needs. I think we all lose out when manufactures simply ape their competitors.
At Pedors our focus is on stretch, lightweight, heat-moldable, orthotic friendly, multiple widths, easy closure, machine washable, depth shoes…phew, out of breath. We have focused on this for many years and while some companies may be inspired by our innovations we are still the leader in this specific niche we created.
Over the years however many customers of ours have asked for types of products that we don’t make. We could have sourced them and put our branding on them, but if they are outside of the scope of what Pedors stands for, then we feel there is no point to doing that.
A better plan is to seek out brands that do something really well and to offer those products to you, our customers. That’s what we are here for after all, to help you find solutions to your foot problems.
Over the past two years we have added Genext® shoes and orthotics, Ciabattas™ boots & sheepskin footwear, OrthoSleeve® plantar fasciitis sleeves and now I am pleased to say we have added Padders™ slippers (and soon to be shoes) from the UK. Padders has been manufacturing quality footwear for over 100 years in the UK and we are very excited to roll out a whole range for you to enjoy in 2016.
We have added some slippers to start and they can be viewed here.